head of
RISE Worldwide
“The launch of the Women’s Premier League (WPL) by the BCCI was a groundbreaking move, providing brands with a fresh opportunity to connect with an untapped audience and providing an opportunity to a whole new arena of brands to advertise in cricket.
While the inaugural season served as a testing ground for sponsors exploring the women’s cricket landscape, the substantial success of WPL’s first edition, driven by the sport’s increasing popularity, positive associations with inclusivity, and the potential to reach a diverse and engaged audience positions WPL to become a significant and influential platform for sponsors in the next 3-4 years”
