African women’s football

BRISBANE, AUSTRALIA - JULY 27: Asisat Oshoala (2nd L) of Nigeria celebrates with teammates after scoring her team's third goal during the FIFA Women's World Cup Australia & New Zealand 2023 Group B match between Australia and Nigeria at Brisbane Stadium on July 27, 2023 in Brisbane, Australia. (Photo by Justin Setterfield/Getty Images)
Themba Ndlwana
Founding director
Sports Media Africa 

“African women’s football is one of the most exciting propositions in the African sports portfolio. With exponential growth in fans, eyeballs, and participation levels, it is one of the key assets that is going to be spearheading the growth of African sports within the continent and internationally.

It has its challenges; however, the dynamism of market demand and the evident capital injection (in the mature markets: South Africa, Morocco, Nigeria, etc.) will cement a platform and foundation for the future.”