The Long Game https://validator.w3.org/feed/docs/rss2.html Homepage The official partner is dying. What comes next? Athlete value won’t be negotiated – it will be calculated Women’s sport at the heart of growth for NEOM and Saudi Arabia Concacaf eyes Fifa World Cup legacy amid new era of trust and discipline Distribution over dollars: Football’s new revenue model An international love affair  The 2026 Calendar Who should govern the game? Ones to Watch 2026 What comes next for sport? 10 cultural collaborations that would change the game 5 reasons why venue-anchored mixed-use developments are vital for sport’s future AI brands bring dual benefits to F1 rights-holders  Lessons from a dream The drama dilemma Athlete syndicates: Redefining ownership in sport F1’s female future America’s game: The NBA’s struggle to reach its global potential Global media rights: State of play Cosy vibes: The overlooked world of second-screen content The power of chat: Can sport adapt to the death of passive viewing? Neom’s mission for a thriving global sports landscape Women can! Photography from Getty Images sets the scene for a football festival The next billion-dollar format will be born on Roblox New formats and new thinking for the future of sport How to Solve a Problem Like Iga: The battle to build Eastern European superstars A roof over our heads: Can stadium tech save outdoor sport from climate change? Foam, glorious foam: The wearable tech moving markets Streetwear wars: Football’s bid to usurp basketball as the king of the street How sport is a key driver in supporting NEOM’s innovative plans Embracing the obstacles: A new era begins for modern pentathlon Concacaf’s ‘Football First’ revamp reaps early rewards Growing pains: The fight to fuel commercial growth in women’s football Spotlight on sponsorship: The IPL – more room to grow Influence, control, ownership: Making sense of the Saudi sports project Ones to Watch Selling the future? Private equity’s role in sport The stadium evolution: Building for the future Life after sports: Three industry veterans tell their tales of the road less travelled Co-hosted international football tournaments: What the new normal means for football The padel phenomenon: The gold-standard for future sports College football’s inevitable march to a national super league India’s Gen Z are driving the future of sports consumption What if Erling Haaland could sing? WEB 3 in sport: Innovation in search of utility  True to its name: TEAM Marketing doubles down on people-first strategy Adapt or die: Rugby union’s existential threat The impossible job: The IOC’s bid for year-round Olympic relevance Making a name: Sela’s expanding vision